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Natural Golfer Magazine

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FEATURES


South Africa — A Natural Golfer’s Nature Paradise
      Explore the golfer's beautiful South Africa


Reinventing Natural Golf: What’s Next?
     A Discussion about the future of Natural Golf

Moe’s Dancin’ the Green on the Big Screen

     New Moe Norman movie set to spark new fame

Growing the Game with the Single Plane Swing
      Three Fundamentals to the Moe Norman Swing

"Knowing Moe"

      Founding the Graves Golf Academy by "Little Moe"

 

INSTRUCTION

Short Game: Easy Out with the Sandy

      Fundamentals of the Sand Wedge

Drills: Release to Impact Drill
      Communicating the feeling of Moe's Swing


Putting: Putt with Confidence
      "You can't score well if you don't putt well"

Catapult Your Game
      The "Canadian Cannon" offers a Swing Pointer


E-tip: Impact — It’s All That Matters

      Perfect Impact = Pressure + Direction




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Building a Golf Academy

 by Todd Graves, "Little Moe"

Eight years ago I was presenting Moe Norman’s golf swing at the Tulsa Golf Expo in Tulsa, Oklahoma. The show was held in February, early enough in the year for snowbound golfers to get a quick start before the beginning of the spring golf season.

Thousands usually attended the three-day show but this time was different, five inches of snow had fallen on the morning of the first day. It was the worst snowstorm of the short Oklahoma winter. In the midst of this winter storm and months from the Masters, the last thing on people’s minds was golf, or so I thought.

I was scheduled to go on stage at 2:00 pm to do what I normally do; talk about my passion; my 10-year relationship with the world’s greatest ballstriker Moe Norman and his fabulous golf swing technique; a technique that many at the time considered unconventional. As usual, my presentation came directly after the PGA section “Teacher of the Year” discussing the traditional teaching methods.

   
 
Todd Graves and Moe Norman                
It was 1:45. 15 minutes before my scheduled time I was standing outside the presentation room observing an enormous crowd enter the convention hall. It was mind boggling that so many people took the trouble to attend considering the roads and weather conditions. I remember thinking, “Why, on this cold miserable day, is everyone here?”

Some were there to buy a new driver, see the latest in golf grass technology or find a new golf hat. However, ultimately what I realized was that the fundamental reason every soul attended the show this day, was with one purpose in mind. They wanted to find out how to play a better game of golf and they hoped that I, or someone else who knew the secret, could tell them how to do it.

As I approached the stage, I thought to myself, “I can’t just tell them about Moe’s swing again, not this time. I must give them what they want. I must help them play better golf. For goodness sake, they came here on the worst day of the year.”

It might seem insignificant now but it was at that moment that I gained clarity in my purpose. It started with my promise to Moe to be his voice and share his golf swing with the world, but it wasn’t until that moment, on that cold winter day in Tulsa that my mission was clarified. I decided to present Moe Norman’s golf swing differently. My goal was to help people understand how his amazingly simple golf swing could help them enjoy golf and play better. My mission’s motto — Simple is Better.

Today I call it “Knowing Moe.” What I didn’t know at the time was that this would be the beginning of the Graves Golf Academy.


Knowing Moe

One year after the Tulsa Golf Show in 2000, my brother Tim Graves and I founded the Graves Golf Academy (GGA) with the mission to help people play better golf (To Know Moe). We knew that the mission would be more than just teaching golf.

At first, Tim and I were a bit reserved about the message of Moe Norman and his unusual but scientifically ideal golf swing. How could we talk about an unconventional method of golf and reach 25 million golfers that are convinced yet confused by what they see on television every day? Why would they listen to us? Could we change the way the PGA of America teaches the game? How could we build a great Moe Norman golf experience?


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Click to Learn about these Clubs


 


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The answer was “results.” We knew we could help people get results. We also knew we would have to begin, one person at a time.

Seven years and three thousand “one person(s)” later, we are reaching the golf world. More importantly, more people Know Moe and are better golfers because of it. We are achieving our mission. People are receiving our message and we are no longer bashful about it. Our message is simple.

If you don’t Know Moe, you should.
If you think you Know Moe and you still swing conventionally, you don’t.
 


The clarity of that moment at the Tulsa Golf Show and teaching people all over the world the simple mechanics of the world’s greatest ballstriker in the seven years that followed has been an incredible experience.

The best part of the experience has been in observing the progress of our students. As Tim says, “We see the light bulbs come on. We watch students come to our schools frustrated and evolve from that excessive level of frustration to an unprecedented revelation as they gain a deeper understanding of what to do to improve their game. Most importantly, they do what they need to do to get better at playing golf.

It is these moments, watching our students improve, that makes the Graves Golf Experience the best experience in golf. Our testimonials support it and sharing them with you gives us great pride in our work. Here are a few examples from students from who attended our golf schools in 2007.


Understanding Moe Norman’s Single Plane

Before you truly understand the significance of the accomplishments in the two swing sequences, it is important to recognize the goal; to Swing Like Moe. This is the reason to come to our golf school. We know that if you Swing Like Moe, you will improve. I have chosen to highlight five frames of Moe’s golf swing and compare them to a few of our students from last year. Look at a sequence of Moe Norman’s Golf Swing to see the model.

The five frames you see show a red “zone” that I call the Moe Zone. This zone is the movement of the golf club on or under the plane line. This shows proper club shaft movement. As you can see, Moe stays under the yellow line and in the Moe Zone for his entire swing motion into impact. This shows the on plane and proper movement of the golf club into the golf ball. The Moe Zone is the goal of each of our students when they arrive at our golf schools.

GGA Students


I believe that the best testimonials for our golf schools are the results that you see in these sequences.
 

 


Looking at the five frames, you see the before and after golf swings of both Joe and Suzanne. The photos show that when they began the golf school they were outside of the “Moe Zone” and during the golf school, instruction was able to get them inside the “Moe Zone” improving their ball striking dramatically.

Much of this progress is attributable to our highly trained instructors and the use of video analysis software. We believe that feedback is the most important tool in achieving progress. It is how we measure whether a student is understanding and integrating the model.


Utilizing video is a critical learning tool to get feedback. In doing so, we are able to capture “before” and “after” golf swing progress. You can see for yourself the incredible progress in both Suzanne and Joe’s golf swings and using Moe as a model for club movement, you can see the major improvement.

As I have said before, if you don’t Know Moe – you should. The Single Plane golf swing of Moe Norman will give you results. We at the Graves Golf Academy look forward to helping you achieve a better game.