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Natural Golfer Magazine

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FEATURES

 South Africa — A Natural Golfer’s Nature Paradise
      Explore the golfer's beautiful South Africa

 Reinventing Natural Golf: What’s Next?
     A Discussion about the future of Natural Golf

Moe’s Dancin’ the Green on the Big Screen
     New Moe Norman movie set to spark new fame
Growing the Game with the Single Plane Swing
      Three Fundamentals to the Moe Norman Swing

"Knowing Moe"
      Founding the Graves Golf Academy by "Little Moe"

 

INSTRUCTION

Short Game: Easy Out with the Sandy
      Fundamentals of the Sand Wedge

Drills: Release to Impact Drill
      Communicating the feeling of Moe's Swing

Putting: Putt with Confidence
      "You can't score well if you don't putt well"

Catapult Your Game
      The "Canadian Cannon" offers a Swing Pointer
E-tip: Impact — It’s All That Matters
      Perfect Impact = Pressure + Direction

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Do you think you need special equipment to golf with a Single Plane Swing?
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449 votes
2 reactions

Reinventing Natural Golf: What's Next

Interview with Peter Lineal, Natural Golf’s Single Plane CEO and Ken Martin, Natural Golf’s Director of Instruction on the future of Natural Golf and the Moe Norman Golf Academy


 Natural Golfer Magazine: How is Natural Golf reinventing itself as a company?

Peter Lineal: The first thing the new management and ownership team did was to stop everything for two full weeks after the acquisition and ask, “Who are we? Where do we want to go? And how are we going to get there?” We also looked at the golf industry and business as a whole. When you look at Natural Golf’s business model you have to wonder how much a business can do that is either just totally disruptive or different than what has been done in the past. For example, golf is taught by friends and relatives first, then by golf professionals, then by books, magazines, videos and more. In past incarnations Natural Golf sold golf instruction via mail order. That doesn’t even fall in the top ten ways a person learns.

Ken Martin: Research shows between 1.5 and 2 million people in the US are trying golf every year. If Natural Golf was at the point of instruction for 10% of those people we would be the biggest golf company in America inside of 5 years. This is our primary focus going forward – teaching new golfers a simple way to enter and enjoy the game.

PL: The Internet has changed the rules of communication and instruction in the last two years. It’s a great way to teach! In fact, one of the best ways to communicate with new and aspiring golfers. The Moe Norman Golf Academy gives Ken a platform for teaching that will reach into every corner of North America – and really, the world.

KM: The thought of helping thousands of golfers at once with a golf lesson instead of only one at a time leaves me awestruck. Email Video-casts and the Moe Norman Golf Academy website will be new and fun ways to help to grow interest in the game and specifically in Moe’s Single Plane Swing method.		      
Ken Martin and Peter Lineal of Natural Golf

NGM: So, will there be more instructors and schools to support a greater interest in learning the Natural Golf swing method?

PL: Ken will be leading a major expansion of Natural Golf Certified Instructors, as well. We have both seen it for years: once we show a golf instructor how to teach the Natural Golf Single Plane Swing they then have the knowledge to teach conventional golf and Natural Golf – and they teach nearly all of their novice golfers Natural Golf. It’s like another tool in their bag that makes their instructional expertise that much more customized. We use the analogy of swinging a Hammer to describe how to hold and swing a golf club on a Single Plane. That analogy carries over beautifully to describe many golf instructors. They now have another Hammer in their toolbox. Every student they teach gains potential benefit from the new tool learned by their Reinventing Natural Golf: What’s Next? instructor. One of our corporate goals is to put this new Hammer in 1000 instructor’s toolboxes in the next few years. Then they will have more tools to help make more happy golfers.

KM: It’s really a matter of effecting change in the demand area. There will be more demand for Natural Golf instruction and golf schools as the Moe Norman Golf Academy website grows into the #1 Golf Swing Website in the world so more instructors will be interested in becoming certified to teach it correctly to the growing audience of interested golfers.

 

- Continued Below -

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Meet Moe & his Swing
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Moe Norman Short Game
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Drills
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Putting Perfection
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- Continued from Above -



NGM: Growing the game of golf is a huge undertaking. How can a small company like Natural Golf effect such major change?

PL: Big ideas can change the world, but they need a creative marketing plan to catch on fire. 100 years ago Gillette gave away razors to get men to try their blades. More recently Microsoft put Netscape almost completely out of business by giving away Internet Explorer.


KM: Google did pretty well giving away the best tool for searching the worldwide web. Just a few years old now but pretty small potatoes when they started out, they are now worth an estimated $100 billion. The Moe Norman Golf Academy allows us to reach both the general public and professional golf teachers with our message and instruction. It’s powerful exposure to a powerful audience. An audience of information hungry golfers and wouldbe golfers.

 

There will be more demand for Natural Golf Instruction as Moe Norman Golf Academy grows into the #1 Golf Swing Website



NGM: How is Natural Golf going to stand out in the crowded golf industry?

PL: The golf industry is loaded with companies doing business in ways that are not customer friendly. Many arepublic companies that are forced to grow and grow and churn profits and make money for Wall Street – instead of doing the right thing by their customers. Natural Golf will become an industry leader in doing things right. And we will grow and be profitable too. We have been changing corporate policies by the hour and it is fun. Our rapidly expanding golf equipment line carries the best guarantee in golf. Our 30-60-90 Day Guarantee Policy can be expensive to underwrite, but an unhappy customer is much more costly to us. Most golf equipment manufacturers and retailers give you no opportunity to return a product. We are committed to giving back.

KM: That also applies to golf instruction; for example, in 2008, we are offering a One-Day golf School to returning War on Terrorism Veterans. These men and women gave up years of normal life for us – and we want to help them get back into life on return.

PL: We’ve donated millions of dollars in videos to the Moe Norman Golf Academy. The Printing Publishing firm that we own is a green leader so a Green-Friendly Initiative for Natural Golf is forthcoming. You will also see a significant increase in charity work and support for worthy causes coming. With research showing a significant decrease in the number of golfers annually, attention to building relationships is vital. We are eager to work with the many others in the golf industry as a whole on rethinking and reinventing our business by deeply integrating the values of a customer service driven organization. We are committed to growing the game by bringing back the nostalgic enjoyment of the game. Think fresh air, beautiful green grass and an afternoon with friends, what could be better or simpler?